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Wealthiest Don’t Rate High on Giving Measure
Source: The Chronicle of Philanthropy  ·  Aug. 19, 2012  ·  Excerpt

Dividing the country into red states and blue states shows far more than who will likely vote for Mitt Romney or Barack Obama in the next presidential election. It’s also one of several ways to gauge generosity, according to a Chronicle study that charts giving patterns in every city, state, and ZIP code.

People who live in red states are more likely to give generously to charities than those in blue states.

The regional differences in giving are stark: In states like Utah and Mississippi, the typical household gives more than 7 percent of its income to charity after taxes, housing, food, and other living expenses, while the average household in Massachusetts and three other New England states gives less than 3 percent.

The same holds for the nation’s 50 biggest metropolitan areas. The Chronicle found that residents of Salt Lake City, Memphis, and Birmingham, Ala., typically give at least 7 percent of their discretionary income to charity, while those in Boston and Providence average less than 3 percent.

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Our take
One theme we consistently revisit at Compass Pointe is the importance of knowing the philanthropic culture in your area. Giving habits are constantly fluctuating in response to economic trends, cultural influences and other factors; identifying and planning for these subtle shifts is crucial to nonprofit organizations.

We can help equip you with actionable data and relevant answers to these and other questions:

  • What are the demographics of potential donors in my geographic area? What are the ages, incomes, and other relevant data points for my organization's most likely giving prospects?
  • How has the local and regional economy affected individuals and corporations? Has there been a measurable shift in charitable giving attitudes as a result of economic concerns?
  • Contact Compass Pointe now


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