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Most Big Companies Expect Flat Giving, Despite 2011 Gains
Source: The Chronicle of Philanthropy  ·  July 22, 2012  ·  Excerpt

Charitable giving by America’s biggest businesses rose slowly last year and shows little sign of gaining in 2012, according to a Chronicle study of 166 large companies.

(See an interactive table that pinpoints how much each company gave in cash and products and the causes they supported.)

Donations grew by 4 percent in 2011, according to the 115 companies that provided two years’ worth of data. That’s far less than the 13-percent rise from 2009 to 2010, when companies saw a sharp rebound in profits after the recession.

More than 7 in 10 corporate leaders anticipate their philanthropy budgets will be roughly the same this year amid continued worries about the economy. About 27 percent say they will give more and 2 percent will donate less.

> Read more

Our take
As this article shows, the ripple effect of economic instability reaches far and wide. The market downturn of late 2008 is still having a serious impact on corporate giving, in spite of rising profits across the board, and the future is far from certain as to when the trend might reverse itself,

Part of our job at Compass Pointe is to monitor trends in giving among individuals as well as corporations, and translate that research into actionable data for your organization. Contact us now for answers to these and other questions:

  • What is the outlook for corporate philanthropy in my region or industry? What data is available for assessing the current situation and planning for the future?
  • Are there strategic partnerships that my organization can pursue with local organizations so that a corporate giving strategy can be established or improved?

 

 
 
       
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