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Strong Holiday Giving Suggests Rosier Picture for 2012
Source: The Chronicle of Philanthropy  ·  January 31, 2012  ·  Excerpt

Several major nonprofit groups had strong returns in their 2011 holiday campaigns, an encouraging sign that charity giving may be recovering after the lean years of the recession, according to The Wall Street Journal.

The Salvation Army took in $147.6-million in its Red Kettle campaign, up almost 4 percent from 2010, and fourth-quarter revenue for Save the Children’s direct-mail solicitation was 31 percent higher than in the previous year. Oxfam America and Feeding America also experienced significant gains in late-year giving.

Andrew Watt, president and CEO of the Association of Fundraising Professionals, said the group’s members are reporting healther-than-expected revenue for 2011. “I think we’re all quite encouraged,” he said.

Our take
At this point, we've all learned to be appropriately cautious with our optimism, but if last year's holiday campaigns are any indication a recovery may be on the horizon for charitable giving. However, planning for success is just as important as adjusting during downturns. Touch base with us today for tested strategies that will help you improve on existing resources:

  • What is a realistic financial forecast for my organization based on economic, cultural and other factors?
  • How can my organization plan for increased revenue? What would be the best areas on which to focus attention in the coming year?


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