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Big companies beefed up their charitable giving last year
Source: USA Today  ·  July 25, 2011  ·  Excerpt

Charitable giving by America's biggest companies is expected to be flat this year, after a sharp rebound in 2010, according to a survey of 180 of the nation's largest businesses by The Chronicle of Philanthropy and USA TODAY.

Cash giving rose 13% in 2010, after the recession caused a decline of 7.5% in 2009.

When companies add the value of product donations to their cash giving, the figures for 2010 look even stronger. Total giving rose nearly 20%. Seventy-four of the 107 companies surveyed in the Fortune 300 list of largest companies said they expect this year's giving to remain about the same as last year. Twenty-seven expect total giving to increase, while six expect a decrease.

The findings reflect how the shaky economy is challenging grant makers, experts say.

"It's kind of a mixed bag right now," said Mark Shamley, head of the Association of Corporate Contributions Professionals, a trade group in Mt. Pleasant, S.C., that represents company grant makers. "Most companies are just holding steady." He said he expects it will take at least until 2013 for companies to give as much as they did before the recession took hold at the end of 2007.

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Our take
While other signs point to a recovery in charitable giving from the general population, the news indicated above shows that corporate donations likely won't match their 2010 levels. This is an important indicator for organizations focused on corporate philanthropy, and Compass Points is here to help you make realistic forecasts and plan for the future.

Contact us now for help answering these and other questions:

  • What are the trends in giving among the corporations or industries my organization typically serves?
  • How can I develop a long-term plan that will account for these fluctuations in charitable giving from corporations in my area?


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