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Charities Turn To Twitter To Boost Fundraising
Source: ABC News  ·  March 31, 2011  ·  Excerpt

It has been a tough few years for charities. According to the Chronicle of Philanthropy, the 50 top philanthropists gave $3.3 billion to charity in 2010, the lowest amount recorded since the Chronicle began tracking donors in 2000.

But that doesn't mean the organizations aren't always looking for new ways to approach donors.

Enter 'Twestival' -- a fundraising event on Twitter that has become the biggest global grassroots charity event organized through social media.

More than 150 cities across the world participated this year. Each city selected one local charity, and then received a Web page from FirstGiving, an online peer-to-peer fundraising tool.

Our take
It may be tempting, at times, to dismiss Twitter and other social media as simple fads or "flash in the pan" technologies with limited relevance for your organization or its donor community. All the same, results are difficult to argue with—and as the above example illustrates, new media has vast potential to reach new audiences of philanthropists.

Contact us now for help answering these questions and more:

  • How might social media like Twitter, Facebook and other platforms help my organization expand its reach?
  • What are the trends in philanthropic communication—that is, what will the next "big thing" be and how can I take advantage?

 

 
 
       
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