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Donations Dropped 11% at Nation's Biggest Charities Last Year
Source: The Chronicle of Philanthropy  ·  October 17, 2010  ·  Excerpt

Donations to the nation’s biggest charities dropped 11 percent last year, a decline that was the worst in the two decades since The Chronicle started its Philanthropy 400 ranking of the organizations that raise the most from private sources.

Nonprofit organizations say they don’t expect to have done much better by the time 2010 ends. More than one in four of the groups provided projections for 2010, and the median change they predicted was an increase of just 1.4 percent.

The 400 institutions in the survey raised $68.6-billion in 2009. The drop they suffered in contributions was nearly four times as great as the next biggest annual decrease: 2.8 percent in 2001, when charities also struggled to raise money from recession-battered donors.

The median amount raised by charities on the Philanthropy 400 also declined last year to $98.8-million, down from $105-million in 2008, meaning half raised more and half raised less. The Philanthropy 400 is based on the most-recent year of data available for charities; most organizations reported data for the 2009 fiscal year but some groups reported data for other periods of time.

Our take
One glance at this article is all it takes to recognize the impact of the recession economy on nonprofit fundraising. Some of the biggest names in charitable giving in the U.S. are experiencing dramatic declines, and this trend is unlikely to reverse itself in the near future.

Part of the mission of Compass Pointe Consulting is to help your organization 'weather the storm,' identify challenges and adapt to trends in the giving landscape. Contact us now for help answering these questions and more:

  • With charitable giving in a state of decline, what alternative sources of revenue could be pursued for my industry or organization?
  • What strategies or plans can be developed to build a framework for periods such as these in the future?


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