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Clinton: More companies integrating philanthropy
Source: Reuters  ·  September 23, 2010  ·  Excerpt

More companies are making philanthropic investments part of their core strategies and realizing it is good for business, former U.S. President Bill Clinton and other business leaders said on Wednesday.

Clinton said companies were involved in 54 percent of the several hundred philanthropic pledges made so far at his sixth annual Clinton Global Initiative. That compares with 35 percent in 2005, when the program started.

"Corporations are more interested in this," Clinton told a discussion on the economy at his three-day meeting, which a study by public relations firm Weber Shandwick found to be the most popular venue for chief executives in 2009.

More than 1,300 people including heads of state like U.S. President Barack Obama, business leaders such as Microsoft co-founder Bill Gates, humanitarians and celebrities are due to attend Clinton Global Initiative, which finishes on Thursday.

Dow Chemical Co Chief Executive Andrew Liveris said that corporate social responsibility was now considered to be a part of the "sustainable growth" strategies of about 20 percent of the world's top companies and that number was growing.

"A modern day corporation has to have a modern day lens," he told the panel discussion. "We have had a tectonic shift in the way business is conducted and should be conducted.".

Our take
If the above article is any indication, companies are beginning to work philanthropy and corporate social responsibility in to their core business models, rather than simply an optional or short-term commitment to help boost their image or drive sales.

How will your organization take advantage of this apparent shift in corporate thinking? Compass Pointe Consulting is here to answer just that. Contact us now for help answering these questions and more:

  • To what extent will greater commitments to philanthropy 'trickle down' to those donors and corporations your organization works with most?
  • If companies do begin to further integrate philanthropy into their business models, what expectations or new forms of stewardship might be necessary for nonprofits?


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