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USA TODAY Launches Philanthropy-themed Online Community
Source:  ·  October 13, 2009  ·  Excerpt

The newly launched online community, "Kindness: New Ways We Give and Volunteer," covers the changing charity spectrum, from local non-profits innovating with technology to national corporations bringing good causes into everyday business. Traditional givers and the increasing numbers of involved youths can find new ideas and opportunities through the daily community, its ongoing reader discussions and vast volunteer search engine.

The community can be found at Community members are able to utilize all the social networking functions available on These include commenting, messaging authors directly, messaging other members privately, creating blogs, joining a conversation in the forum or creating forums.

Our take
Social networking and online communities have quickly evolved from novelty status to become crucial components of the communications plan for many non-profits and other organizations. If executed properly, a simple blog or social networking web page can provide real-time insights and connections to your core audience, all at relatively low cost.

Our experienced associates are here to help you explore social networking. Contact us now for help answering these questions and more:

  • How could social networking benefit your organization?
  • What are the steps involved with doing it successfully?


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